In this Form 10-K, “Advanta”, “we”, “us” and “our” refer to Advanta Corp. and
its subsidiaries, unless the context otherwise requires.

COMPANY OVERVIEW

Advanta is one of the nation’s largest credit card issuers (through Advanta Bank
Corp.) in the small business market. We issue business purpose credit cards to
small businesses and business professionals. Our business credit card accounts
provide approved customers with unsecured revolving business credit lines.
Advanta’s exclusive focus on the small business market, as well as our size,
experience in the small business market and commitment to developing meaningful
product offerings and a high level of service tailored to the needs of small
businesses, differentiate us from other credit card issuers. We use our direct
marketing and information based expertise to identify potential customers.  ...